Passion in Profession Added by MOA2006

Photo: Copyright Jeremiah Tesolin (published with permission)

A collection for bicycle couriers

The ability to deliver a message is one of the oldest services known to the civilized world. It forms the basis of commerce and communication. A shift in efficient messaging is occurring with the reintroducing of bicycle messaging. The bicycle courier profession is at the heart of this. They represent the urban information society soldier, shipping precious packages to and from destinations in heavy downtown city traffic.
The bicycle courier industry is a mix of underground street culture and performance cycling that has an incredibly passionate workforce. It?s my hypothesis that design can help professionalize the career of being a bicycle courier. I?ve created two design approaches. One is a graphic identity guide to help bicycle clothing uniform. The other is a new range of cycling clothing in collaboration with Halti Oy with a combination of performance and style.

Collaborators: Halti Oy

Jeremiah Tesolin is a Canadian product designer of Italian heritage. He received his design education in Toronto (Canada), Eindhoven (The Netherlands), and Helsinki (Finland). Jeremiah?s work bridges both design and marketing roles. His professional experience ranges from working for design studios, Nokia retail marketing, and having his own entrepreneurial practice.

Contact:
jeremiah.tesolin(at)uiah.fi
+358 40 801 9962
http://tesolinandestadieu.typepad.com